Online Marketing

By Tamara Muhammad, Managing Director Isis Image Design

We are living in a day and time where social networking sites are the places for news, information, and taking care of business. Social networking has become so popular that a growing approach among many businesses and nonprofits is to market their products and services through social networking sites such as MySpace and Facebook. Businesses, both large and small, create their own pages on these sites.

And it’s understandable, especially when having a page on a social networking site is free, easy to develop, and can be accessed by millions. However, having a “traditional” website is still something worth investing in. Unlike social networking sites, websites can include unlimited content, have many pages, and it can be designed to fit the brand of your business or nonprofit. Using these online tools will not only increase your visibility for your target audience, but also create a multi-faceted dimension to your brand.

While social networking sites may be good for announcing promotions or events, the goal should ultimately be to drive people to your website. Why? Remember the 10 reasons you need a website:
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